Zuarina in the famous Parma window display

As part of the Cibus event, Zuarina ham took centre-stage in one of the most famous and important window displays in Parma city centre.
Clothes and home décor boutiques, bars, even the barber’s on the centrally located Piazza della Steccata and the jewellers on Borgo XXI Marzo, one of the most iconic streets of the Emilia Romagna town, all took part in the display.
There was great interest from locals and of course the thousands of food and beverage operators who descended on Parma to take part in Cibus, while the owners of the businesses who interacted with Zuarina’s Instagram account (@Zuarina) responded enthusiastically, with daily live recordings of satisfied customers attracted by the elegant presence of Zuarina hams in the shop window.